Introduction

The inaugural Pearl of Africa Music Awards (PAM Awards) function was held in 2003. It marked the beginning of a new era in which artistes received recognition for their work. This occasion saw 23 artistes walk away with a glass accolade in the various genres of music.

The awards programme has consequently become annual and is the most prestigious social event of the year. For three years running, the awards have been jointly sponsored by Celtel Uganda and Bell lager, a partnership that has brought increased visibility for both brands owing to the media attention the awards have attracted throughout this period. An artiste who gets rewarded with a PAM Award is destined for a prosperous career as she or he commands more attention from all stakeholders involved.

As the awards programme continues to prosper, the programme is striving to cover all corners of the country by holding regional launches in the main towns of the country to ensure that there is full representation of talents throughout Uganda.

Our Mission

As the premier music awards in Uganda PAM Awards is committed to pursuing the development and growth of the music industry through events designed to enhance the quality of production, promotion and distribution of Ugandan music to international standards.

Our Vision

To become the benchmark for judging creativity in the African music industry through fair competition while empowering local artistes to achieve their dreams in partnership with our sponsors.

PAM 2006 PROGRAMME

The 2006 PAM Awards programme is set to begin in February. A number of events are held in the run-up to the main event which is expected to take place on October 28, 2006. Amongst those are the following in their chronological order:

• Press Launch
• Western Launch
• North Eastern Launch
• Kenya Launch
• Eastern Launch
• Rwanda Launch
• Northern Launch
• Tanzania Launch
• Kampala Launch
• Central Launch
• Nomination Night
• Nominees Bash
• Sponsor’s Bash
• Main Event